Module 1: Introduction to Content Strategy

Brief overview to Content Strategy for Instagram. Here you’ll learn how to properly create content that will make your account attractive and, more importantly, scalable for growth.

Module 2: Objectives and Types of Content

Learn what the real objectives are for Instagram and the types of content you should be creating.

• 00:00 — Overview
• 00:26 — Objectives for IG
• 03:58 — Types of Content

Module 3: Feed Styles

Learn how to create a feed with consistent branding and style.

• 00:00 — Overview
• 03:00 — Consistent Look and Feel
• 06:00 — Brand Colors
• 07:35 — Fonts
• 13:26 — Process of Creating a Post
• 14:46 — Presets
• 16:53 — Rule of Thirds
• 19:10 — Branding Your Posts

Module 4: Caption Breakdown

Learn how to write captions that will engage users.

• 00:00 — Overview
• 01:20 — Two Goals
• 01:53 — Caption Length
• 05:10 — First 20 Words
• 07:00 — Spacing
• 08:45 — Hashtags?
• 12:18 — Call-To-Action